Do you remember the moment when you first met your best friend/friends?

I know I do - I'm lucky enough to have a few incredibly special ladies in my life who I would class as all being the best.

So why am I telling you this?

Well, when it comes to PR it's all about relationship building and getting to know Journalists and freelancers and bloggers. Because the more you get to know them, the more likely they are to want to pitch you in to their Editor or to help you by writing your story.

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