Posts tagged PR win
How To Turn a Disaster Into Something Special...

​Running your own business can be a real rollercoaster ride. One minute things are going swimmingly, and the next you're served a curve ball, that if you let it, can really set you back.

Take my first ever PR stunt for instance. There I was, six weeks into my new job at a creative PR agency, on a train to Blackpool. The idea was to have a large-scale sand drawing of a Monsters Inc. character on the beach with the infamous tower in the background. I'd spent 13 years working as a Journalist, so had no clue how to make everything piece together. You could say I was well and truly out of my depth….

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