PR for entrepreneurs — Blog for Surrey-based Communications Agency

It's been a while since I sat in a newsroom of any description. It's not that I don't still write and submit articles, I do that all the time - it's just that since I moved across into PR - I've been able to be more creative in telling the stories of those brands and entrepreneurs that I work with.

So on Friday, I thought it would be a good idea to go along to a workshop to find out the current do's and don'ts in the Journalistic world.

And it turns out, they're much the same as they always were - but with one or two additions.

What Does A Magical Story Of A Cat, A Witch And A Spaceship Have To Do With PR?

When did you last write a story? Was it way back in school for your English exams or perhaps it was more recent than that.

Do you remember the first story you ever wrote?

For me, it's always been about storytelling. I was six-years-old when I first wrote a magical story about a cat, a witch and a spaceship.

In fairness, it probably didn't make too much sense…

How To Turn a Disaster Into Something Special...

Running your own business can be a real rollercoaster ride. One minute things are going swimmingly, and the next you're served a curve ball, that if you let it, can really set you back.

Take my first ever PR stunt for instance. There I was, six weeks into my new job at a creative PR agency, on a train to Blackpool. The idea was to have a large-scale sand drawing of a Monsters Inc. character on the beach with the infamous tower in the background. I'd spent 13 years working as a Journalist, so had no clue how to make everything piece together. You could say I was well and truly out of my depth….