patience in PR — Blog for Surrey-based Communications Agency

How To Turn a Disaster Into Something Special...

Running your own business can be a real rollercoaster ride. One minute things are going swimmingly, and the next you're served a curve ball, that if you let it, can really set you back.

Take my first ever PR stunt for instance. There I was, six weeks into my new job at a creative PR agency, on a train to Blackpool. The idea was to have a large-scale sand drawing of a Monsters Inc. character on the beach with the infamous tower in the background. I'd spent 13 years working as a Journalist, so had no clue how to make everything piece together. You could say I was well and truly out of my depth….

Building Your PR Reputation...

If you’re just starting to secure some PR for you and your business the likelihood is that you will need to start small before you land some bigger coverage.

I often suggest for those at the start of their journey to aim for lesser known titles and then build up your body of work until you’re able to secure larger, national publications.

Why Patience And Persistence Are Key To Securing Coverage...

There have been so many times over the years when I’ve been asked whether there would be a guarantee of coverage for a PR story that I’ve devised or overseen. The answer is always the same. There are never any guarantees, but when you get it right, the results can surpass even your own expectations.