When did you last write a story? Was it way back in school for your English exams or perhaps it was more recent than that.
Do you remember the first story you ever wrote?
For me, it's always been about storytelling. I was six-years-old when I first wrote a magical story about a cat, a witch and a spaceship.
In fairness, it probably didn't make too much sense…
Read MoreI remember standing in my kitchen looking out of the window. It was October 2016 and I had butterflies. In short, I was scared.
I'd made the decision to self-publish my first children's picture book and I felt clueless about how to let people know what I'd created.
All of those 'what if' questions were whirling around my head. What if no one liked it, what if it didn't sell, but more importantly what if I couldn't find a publicist to help me with PR?
Read MoreAs a small business owner if you’re looking to leverage awareness around what you do - should you write and distribute a press release? My answer to this would be probably not.
A press release by its very nature is to announce news and unless you have a book coming out, or have won an award or something similar, it’s best to keep approaching Journalists separately with potential feature ideas.
Read MoreJournalists work to deadlines.
So if you get approached and asked for a comment and PR is part of your visibility strategy, please find a way to be able to write a quote or speak to them straight away.
I get that life can be busy, but getting yourself and your business known requires you to make the most of any opportunities that come your way.
Read MoreJournalists get inundated with emails - some of them receive up to 800 a day, so if you really want to stand out from everyone else you need to think what would make them stop scrolling and click on yours. A catchy subject line is always a great starting point.
Then, instead of waffling about who you are and what you do - try and think about what they’re looking for. When I trained as a Journalist we were always told to write a story with the key components of Who, What, When, Why and to offer How further down if it was relevant.
Read MoreThere have been so many times over the years when I’ve been asked whether there would be a guarantee of coverage for a PR story that I’ve devised or overseen. The answer is always the same. There are never any guarantees, but when you get it right, the results can surpass even your own expectations.
Read MoreThe overwhelming feedback that we get here at NJRPR is that business owners like yourself, know they want more media presence but they don’t know where to begin.
What then happens is that they make an approach to a Journalist at a publication they would like to be featured in, and then they don’t hear back. So they give up trying.
What if I was to tell you that Journalists get hundreds, and I mean literally hundreds of emails every day?
Read MoreNow that your website has been designed and you’re looking to become more visible, it’s worth taking a moment to think about your key messaging.
Why? Because knowing what you want to get across, means that every contact that a potential customer has with you has a consistent look and feel. It is also really helpful when it comes to media interviews.
Read MoreWho is NJRPR? We are a Communications agency with a difference…
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